India Fast Facts

Sanjay Tripathi

External Advisor
With over 2 Decades of experience in the automotive industry, Sanjay has worked with major motorcycle brands such as Royal Enfield, Harley-Davidson, Hero, Yamaha India, and Honda. In his previous position, he served as the Associate Vice President of Marketing (Premium Products) at Hero MotoCorp Ltd. He has also led the development of products like the Royal Enfield Himalayan and Interceptor 650. At Harley-Davidson India, Sanjay led marketing and brand development and contributed to establishing the company in India. His comprehensive understanding of the Indian and global automotive markets, coupled with deep insight into changing customer preferences across geographies and in-depth knowledge of the latest technological trends has been instrumental in driving success in the industry. Being an acknowledged voice in the auto industry with a holistic understanding of both product & marketing he has worked with the best designers and engineers in the world in the two-wheeler space. He has earned over 50 auto industry awards for excellence in Product Strategy, Go-to-Market, and business model innovation and has contributed to over 30 publications in leading automotive magazines. Leveraging a deep understanding of the automotive market and strategic marketing expertise, Sanjay demonstrates substantial expertise in navigating policy issues within the automotive industry.