India Fast Facts

Consumer body seeks curbs as India’s per capital alcohol intake doubles

Consumer body seeks curbs as India’s per capital alcohol intake doubles

As India’s per capita consumption of doubles, a consumers’ outfit on Thursday urged the state governments to correct their taxation policies to discourage the intake of “hard liquor” like whiskey, rum, vodka and gin while waving red flags on the growing tendency of binge drinking among youngsters and adverse social and health consequences of such a habit.

Between 2005 and 2016, India’s per capita consumption of pure alcohol shot up from 2.4 litres to 5.7 litres with a sharp rise in demand for whiskey, vodka, rum, gin, India-made foreign liquor and country liquor, as against soft liquor like beer and wine.

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Consumer group demands regulations to bring down liquor consumption in India

Consumer group demands regulations to bring down liquor consumption in India

Consumer VOICE , a Voluntary Action Group of Academicians, Professionals and Volunteers, working to raise awareness amongst Indian consumers about their rights, has demanded that the government should involve health authorities and formulae a central level policy to moderate consumption of liquor in India, which incidentally has seen a steep hike in the past few years, specially among the youth.

As per an Indian Council for Research on International Economic Relations (ICRIER) and PLR report in 2016, India’s average per capita consumption was the highest in the world at 13.5 litres of pure alcohol from hard liquor (whiskey, vodka, rum, gin, IMFLs and country liquor) in comparison to just 1.1 litres of pure alcohol from beer.

However, in most other countries, beer consumption was far higher than hard liquor. In Australia, it was 5.3 litres vs 1.7 litres; in Brazil, it was 11.9 and 6.6 litres; in Canada, it was 6.2 and 3.6 litres and in the USA, it was 6.4 and 4.8 litres.

Pure alcohol is the actual alcohol content, which varies across beverages. For instance, in mild beer (650 ml)— 32.5 ml of pure alcohol is used while in red/white wine (750 ml)—97.5 ml of pure alcohol and 321 ml of pure alcohol is used in IMFL (750 ml bottle of whiskey, vodka, gin, rum etc).